January 2008

Greetings from Toronto!

I'm so grateful to be here in Toronto to speak tomorrow at the Ontario Library Association's Super Conference (best conference name ever, by the way!). My session is called "Unleash Your Inner Marketer." I'm hoping it sparks some imaginative ways to approach marketing, rather than just dwelling on promotional tactics. I'll let you know how it goes and reflect a bit on our discussion. If you're in the area, please drop by and say hello!

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The Old Patagonian Express

"Grand Adventure" -- video review of "The Old Patagonian Express", by Paul Theroux

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Black Like You Blackface, Whiteface, Insult Imitation in American Popular Culture

"Cultural Give and Take?" -- video review of "Black Like You Blackface, Whiteface, Insult Imitation in American Popular Culture", by John Strausbaugh and Darius James

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The Metaphysical Club

"American Take On Philosophy" -- video review of "The Metaphysical Club", by Louis Menand

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John Adams

""It Is A Miracle"" -- video review of "John Adams", by David McCullough

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Running With Scissors

"Turning Tragic Into Funny" -- video review of "Running With Scissors", by Augesten Burroughs

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What a bunch of cards! Guest post from Rebecca Metzger

While at ALA Midwinter, I was lucky to meet Rebecca Metzger, Reference and Instruction Librarian at Lafayette College in Easton, PA. She took part in my committee's discussion group where she shared her library's fun approach to promoting their individual research consultation service. Rebecca graciously agreed to write up the initiative for LM, which I'm copying here in its entirety (with permission, as always): A Service and its Public FaceFor the past seven years, the Lafayette College Libraries have been creating and mailing humorous collectible postcards to students as a way of publicizing PRA (Personalized Research Assistance) sessions, which are essentially individual research consultations with reference librarians. PRA cards get the faces of reference librarians out to students in a comedic format that shakes up the stereotype of librarians as stodgy and serious, hopefully making us more approachable. The service and its publicity strategy developed hand-in-hand. Before Spring 2001, private student appointments with librarians ...

Modern French Classics

"Creative, Rich, Tasty" -- video review of "Modern French Classics", by Camille Le Foll and David Japy

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The Silver Spoon

""What Book Could I Want More?"" -- video review of "The Silver Spoon", by Phaidon Press

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The Knitting Circle

"Healing and Friendship" -- video review of "The Knitting Circle", by Ann Hood

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The 4 Hour Workweek

"Make Money Have Free Time" -- video review of "The 4 Hour Workweek", by Timothy Ferriss

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Bluewater Gold Rush The Odyssey of a California Sea Urchin Diver

"California Gold Rush Part 2" -- video review of "Bluewater Gold Rush The Odyssey of a California Sea Urchin Diver ", by Tom Kendrick

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Promotion. It's not just for stuff.

Contrary to popular perception, promotional activities (advertising, public relations, etc.), are not always about convincing people to buy the latest and greatest [fill in the blank]. Often, promotion objectives include changing attitudes and behaviors. Such is the case with the "Use Only What you Need" campaign launched by Denver Water this past summer. Though summer is a distant memory for Northern Hemisphere-dwellers like myself, the campaign is nevertheless a timely reminder for librarians that marketing has the power to change minds.Denver Water acquired the services of Sukle Advertising to get customers to do something a bit unusual. Namely, use less of their product by conserving water. An article in the Denver Business Journal describes the campaign, which uses humor to make its point,"About 50 customer comments have come in so far, McGuire-Collier [community and media relations manager] said, and despite the irreverent tone of the ads, "We've had some real positive responses. ... [Some say] it's not the sort of campaign you'd expect from a, quote-unquote, bu...

Getting to the point with MarketingProfs

If you haven't explored them yet, MarketingProfs now offers a plethora of tidbit-sized chunks of information in its free (registration required) Get to the Po!nt newsletters. The thematic newsletters are really neat, covering topics such as:

  • Customer Behavior (must-read for sure!)
  • E-mail Marketing
  • Marketing Inspiration (love this!)
  • Small Business

These other topics are forthcoming, but you can subscribe to them today:

  • B2B Marketing
  • Marketing Optimization
  • New Media (social networks, mobile devices, video, audio, etc.)

These newsletters are great ways to get just enough marketing information in your area of interest without overwhelming you or flooding your Inbox (most appear to come out every 3-4 days).Bonus tip: Why not start your own mini newsletter for your colleagues? An e-mail once a week that briefly covers THE most important trend/news item/report/... you think people need to know would help keep staff up-to-date, and may even deliver the jolt of inspiration needed to come up with great ideas.

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I blog, therefore, I am

It's funny (and nice) that I took a break from blogging for a while and a number of people thought that some tragedy befell me. Not to worry, loyal readers! I blog, therefore, I am. Everything's fine with me, but I have a whole lot of personal and professional stuff going on (some of which I'll be sharing on LM in the near future), and I thought the holidays would be a good time to relax, take a good chunk of time off, and come back to the blog refreshed.That said, I have content up to my eyeballs to share with you, so I'm going to start with an initiative from the Metropolitan Museum of Art as described by trendcentral.com. The initiative sprang up from a new trend: blog bars. Blog bars are computer terminals set up on-site so that attendees can respond to what's going on in real time and receive responses right away.The Met offers a blog bar for its show blog.mode: addressing fashion. The blog seems to be doing its job in that there's a flurry of comment and conversation. The idea of a blog bar, however, adds an extra layer of immediacy and relevancy for participants, and could be a great way to enhanc...

The Vanishing Act of Esme Lennox - Maggie O'Farrell

Iris, a single young woman with relationship problems, discovers that she has a great aunt who has been locked away in a mental institution for 60 years. Esme Lennox is the great aunt and because the institution is shutting...

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