Kevin Potts has done an incredible job of presenting the logical steps to make your site usable, accessible, and marketable. The web industry is a noisy one. Everyone has a website, and with the help of some text editors, anyone can theoretically create a website. There is, however, a big difference between simply creating a website and creating a usable website. I found the key to reading this book is to let yourself step outside of your projects. Take a look from the outside in and truly...